simply hops - Indy Man Beer Con

Howdy. Each year we assemble a dream team of breweries and beer-related folk that kindly sponsor Indy Man Beer Con. Some of the below, where listed, are room sponsors of Indy Man Beer Con 2017 at Victoria Baths. Encouraged to make their pitch their own, you’ll find all of the below at EVERY session across IMBC 17. Colour us excited…

IMBC 17 SPONSORS

BEAVERTOWN BREWERY
@ Pineapple Room

Them fabulous Beavers from London town surely need no introduction. Beavertown have brought the party consistently to IMBC over the past however many instalments. Last year they rocked Room One with their inflatable saucers, life-size spacemen cut-outs, OH and the most phenomenal range of rare Beavertown beers and stone cold classic cuts. This time Beavertown take the Pineapple Room at Victoria Baths by storm. Clear the way, spaceship incoming…

BUXTON BREWERY
@ Green Room

Hot damn on a cold-stored tin roof are we excited to welcome Buxton Brewery to IMBC 17 as the official room sponsor of the Green Room (answer: yes). This our first time welcoming the terrific Buxton onboard to Indy Man Beer Con as a room sponsor and we cannae wait to see how they deck out the place. Consistent hit makers and ice cream innovators (alongside their brother from another mother, Omnipollo), Buxton will be bringing out the big guns for IMBC 17.

CLOUDWATER BREW CO
@ Room Two

Cloudwater join us at IMBC for their THIRD appearance since their inception in 2015. To say the Manchester brewery have gone from strength to strength would be an understatement. Constantly moving things forward, learning and releasing great beers (often in waves), Cloudwater return to marshal Room Two for the second year running. Last year Cloudwater spilled a river of previously unreleased barrel aged beauties, and never-seen uber drinkable drops, this year we daresay to expect the unexpected once more. Cloudwater will be joined by brewery friends from the US, more on that soon…

FOURPURE
@ Room OneThe purest fourest, Fourpure, a force for the pure, return to Indy Man Beer Con for their second year as room sponsor. London’s Fourpure, a family brewery founded in 2013, have been knocking out the hits for fun over the last few years. Juicebox has become a staple, Fourpure’s core range much adored and their rarer releases highly sought after – luckily you’ll find all facets of the Fourpure oeuvre at Indy Man once more this year. Room One just got interesting!

LERVIG
@ Turkish Baths

Highly excited to welcome Lervig to IMBC 17, hosting their very own room in the Turkish Baths. Coming all the way to Manchester from Stavanger, Norway, Lervig are the creators of everything from easy drinking pales and barrel aged barley wines to exquisite sours. Over the last few years Lervig have touted some of the world’s best stouts and porters, their Hoppin’ Frog collab Sippin’ Into Darkness was gone in no time at IMBC 16 and their 3 Bean Stout Way collaboration is out of this world. Don’t miss the gems that Lervig will be unearthing in the Turkish Baths, flanked by their buddies Beer Merchants – more on that below.

NORTHERN MONK
@ Food VillageLeeds royalty Northern Monk traverse the pennines to bring you their grade A selection at IMBC 17. Hot off the back of their excellently curated Hop City, Northern Monk will be showcasing their ever broadening range of rarities, joyous collaborations, and their crowd pleasing standards. Last year they made two thrones out of cans, who knows what the brethren will emerge with this year. Cash them ousside (in the food village), how bow dah. Enter the Northern Monk tent for all your eternal needs.

SIREN CRAFT BREW
@ Room 3

Champs of Finchampstead, Berkshire’s best Siren Craft Brew are returning to IMBC once more – this time overseeing Room 3 as lords of the realm. Siren’s core range is a constant inspiration, as is their bountiful barrel ageing programme, their seasonal specials and their verve and innovation in collaboration with their peers in the beer world. At IMBC 16 Siren regularly dropped bombshell after bombshell with lesser seen, and in some cases NEVER seen specials, as well as touting the only cask of the festival. This year we already know it’s going to be a special Siren year as they are bringing THE RAINBOW PROJECT in full effect to IMBC 17. That means you’ll find all seven 2017 Rainbow Project beers pouring in room 3 at IMBC 17: Magic Rock x Casita Cerveceria, Partizan x New Belgium, Beavertown x Jester King, Hawkshead x Modern Times, SIREN x Sante Adairius, Wild Beer x Side Project, and Burning Sky x 3 Floyds. Wow.

WILD BEER CO
@ Food Village

Shepton Mallet’s Wild Beer Co, they of the magical blend, the house of a hundred (and then some) barrels, they of the sprawling styles and vigorous experimentation, return to IMBC for the second year running to pitch a tent in our outside arena. Inside the tent, nay cave of wonders, you’ll find a mile long (pretty much) Wild Beer bar pouring all you could ever fawn over. Last year they brought the biggest block of cheese you ever did see. This year we daresay Wild Beer will bring the house down once more. Find them out the back with neighbouring tent dwellers, Northern Monk.

Thems the breweries, now let us focus a lil attention on our non-brewery partners for IMBC 17.

BEER MERCHANTS

Beer Merchants are our glass sponsor for IMBC 17. It won’t be the first, nor last time, you’ll drink an exquisite beer aided by Beer Merchants. Beer Merchants stock the world’s best craft beer, an online cavalcade of the hottest drops from the modern beer scene. They will be operating a physical shop in Room 3 alongside their bezzies Lervig for all your takeout needs at IMBC 17. Visit them you must.

KEGSTAR

Kegstar is a keg and cask rental business and innovative tech company. Their aim is simple; to help free up valuable time and money spent maintaining, tracking and collecting kegs and casks. Using app enabled technology (free to download from your app store) each of Kegstars steel containers are scanned with a smart device, allowing them to be tracked through the supply chain to the venue. All the producer needs to do is fill, deliver, scan and repeat. When the time comes for empty kegs and casks to be collected, venue staff simply scan for a pick-up or alternatively phone or email us and we’ll collect as quickly as possible.

SIMPLY HOPS

Simply Hops are purveyors of wholesale hops and hop pellets for the UK and Europe. Buy your hops, pellets, PHA, anti foam, and more from Simply Hops. Passionate about the business of hops and champing at the bit to provide the very best for all your brewing needs.

LALLEMAND

Lallemand kindly sponsor The Thirsty Games, our yearly showcasing of the best new small breweries in the UK. Lallemand is a global leader in the development, production and marketing of yeast, bacteria and specialty ingredients. What Lallemand don’t know about yeast *probably* isn’t worth knowing.

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And thus concludes the list of our illustrious partners. Fancy partying with them? Join us 28th September – 1st October for Indy Man Beer Con 2017. Friday and Saturday sessions are SOLD OUT but you can pick up tickets for the opening Thursday 28th September session and closing Sunday 1st October party. Tickets available HERE.

Wowee! What a whirlwind of an extended weekend as per at IMBC. By all accounts, you all enjoyed your time at Victoria Baths. We, the organisers, certainly enjoyed the festivities. We might say this every year, but we are fairly certain that this year’s Indy Man Beer Con was the best one yet. We hope you agree! Let the thankings begin…

Firstly, we’d like to thank YOU – the avid beer drinker and intrepid taste bud explorer for coming to IMBC and getting fully involved. You all helped to contribute to the fantastic atmosphere and we hope to see all of your faces again.

A big thank you to all of our sponsors. Cloudwater, Vertical, Beavertown, Hawkshead, Camden Town, Brewdog, and Northern Monk. Each of the aforementioned made their spaces their own and each bar was certainly a destination at the festival. Big thanks also to our sponsors Simply Hops, enablers of many a hop forward beer at IMBC, and Uber, who got many of you home in one piece.

Photograph by David Bailey

Photograph by David Bailey

Photograph by Jody Hartley

Thanks eternal to all the breweries that joined us over Indy Man Beer Con from far and wide. The beers (and ciders!) you brought made each session a smorgasbord of delights. We knew what was coming in most cases but there were some great surprises on offer and the pop-up tastings, as well as scheduled events, went down a treat.

Photograph by David Bailey

Photograph by David Bailey

Photograph by David Bailey

So many thank you’s to our food and snack vendors this year. Outside was truly a masterclass in handheld eating offerings: Bundobust, Almost Famous, Fish &, Great North Pie, Diamond Dogs, and Honest Crust all made each session’s sustenance selection the happiest of headaches. Not to be outdone, our indoor snack vendors laid on the greatest beer pairings we’ve seen yet. These included delights from Karkli, We Eat, and Epicerie Ludo – as well as sweet treats from the formidable Idle Hands.

Photograph by David Bailey

Speaking of which, we must thank Idle Hands for keeping us caffeinated throughout Indy Man Beer Con, serving up some of the best coffee that Manchester has seen and gladly offering up a change of gear at IMBC. Likewise, we rain gratitude down upon London’s award winning soft drink makers, Square Root Soda, for their superb seasonal softs and cocktail wizardry at this year’s festival.

A thousand thank you’s to our volunteers, as usual your kindly efforts made the festival possible and ensured that everything ran smoothly. Thank you for your hard work during the setup at Victoria Baths, your endeavours throughout, and the pack down after the lights had faded. We couldn’t have done it without you!

The wonderful We Can performed canning heroics throughout IMBC. Enabling, for the first time at a beer festival, you the punter to take any beer home in a CAN. They were amazing and the machine canned beers in about five seconds. It was a great success for all involved and we hope to have We Can on the case next time around!

Photograph by Jody Hartley

On the visual side of things, we must throw our arms up in the air and thank the design gods for Steve Hockett. Steve has been our man since day dot of IMBC and this year was no exception. We love his snorkelling Indy Man and we were as pumped as we’ve ever been with this year’s IMBC glass, truly a design classic in the making.

Thanks infernal also to our website builders, Oh Digital, for enabling our first foray into the world of digital beer lists.Massive thanks to Noisebox, MSL, and Hollowsphere for making the baths look and sound incredible. On an aural note, we are forever thankful to all our DJs that played over the course of IMBC. Special thanks also to the live acts that threw down on Sunday. There was never a dull moment in Room 3.

Photograph by David Bailey

Lastly, Indy Man Beer Con wouldn’t be Indy Man Beer Con without the superb surroundings of Victoria Baths. We thank the building, the history, and the hard work of the Victoria Baths staff for housing us once more. The setting is definitely a major part of what makes this festival special, having such inspirational surroundings fuels IMBC & makes each session a real event. Thank you Martin, Chris, and the team for continuing to house us, we miss you already.

See you next year!

Team IMBC

IMBC 17 SPONSORS

IMBC 15 THANKS