Meet Fourpure / IMBC 17


We’re sure you’ve already met many many times but allow us to introduce you to Fourpure as Adrian Lugg shines a light on what Fourpure are up to and what to expect from them at Victoria Baths for IMBC 17. Last week we travelled to Fourpure to brew a collaboration beer that will be available nationwide mid to late August 2017. Look out for Bath Bomb in the very near future.

Fourpure are the sponsors of Room 1 at IMBC 17. You’ll find Fourpure at every session of IMBC 17. We asked Adrian a few questions…

You’ve just brewed an IMBC collaboration beer at Fourpure – thank you kindly – can you tell us a little about Bath Bomb?

It’s a tropical pale ale, it’s going to taste amazing. We hope. No pressure.

Sneaky peek of the Bath Bomb can artwork by Steve Hockett

Tell us a bit about your recent Juicebox 500 tour

It was a super good time. Logistically it was a lot of hard work but it definitely paid off. We hit 11 cities in 11 days and met some brilliant people from all over the country. There’s something about the craft beer crowd, both those that own and work in venues and the humble beer drinker who just wants to turn up and have a chat. There was such a good vibe at every new city we went to and it was a great opportunity for our team to get out and about and meet some really cool people.

Fourpure are the guardians, as it were, of Room 1 at Victoria Baths for IMBC 17. What can we expect from Fourpure?

Sophie (much-loved Fourpure events manager) has been pulling together some really fun ideas, there’s going to be lots of lights, some interactive stuff and we’re talking to a local arts school so it should be a pretty good show.

James IMBC touches things at Fourpure

Deucebox was one of the hits at last year’s IMBC. Will you be unearthing more gems at this year’s festival?

We hope so. We’ve got some absolute belters coming through now and more in time for the festival. We’re looking to have a decent size bar with a few taps so you’ll see a range, there’ll be some Fourpure favourites like Juicebox, Deucebox and Shape Shifter, I believe we’ll also be pouring Bath Bomb so that’s exciting. Truth be told we started planning our Indy Man beer list towards the end of last year so we’re also bringing a range of small batch and one-offs that we’re hoping go down well.

Who are you looking forward to sharing the stage with at IMBC 17?

Dave Grohl? Is he going to be there? It’s not that we’re huge Foo Fighter fans but apparently he’s a nice guy. It’s probably not fair to single out any one brewery as everyone brings their A Game to IMBC, it’s such a great event with a unique vibe and good people. We put a lot of pressure on ourselves around this event, there’s just so many great breweries with exciting beers.

What are your tips for the ultimate IMBC experience?

Visit as many breweries and try as many beers as you possibly can. Drink lots of water. Stay hydrated. Don’t take any preconceptions in with you, your new favourite beer might be something you’d never think to try, your new favourite brewery might not have previously been on your radar. Don’t take it too seriously, it’s beer, have fun.

Photographs by Fourpure

How do you feel about the current London brewing scene?

It’s really hard to keep up with what’s happening in London right now, the momentum just keeps building and it’s incredible to see the support across the city for (relatively) well-established breweries and new comers alike. The focus on craft in London is really exciting, it’s the beers we like to drink and there’s plenty of opportunities to share ideas and collaborate.

What’s next for Fourpure? What should we look out for?

We’re pretty close to installing our new brew house, there’s an abundance of new tanks and new toys in production and some stuff is en-route as we write this. The increased capacity is going to free up a lot of time to focus on innovation, and our entire team, brewing and beyond are chomping at the bit to get some fun recipes in tank. We’re also pretty close to getting some of our barrel aged projects in keg, there’s always something new and different happening at Fourpure but sometimes we like stop and appreciate an old favourite. We’re going to be brewing Beartooth again in Autumn, it’s a seasonal American Brown that we’ve brewed before and it’s one of our favourite beers for any occasion.

Thanks Fourpure, I like you

Tickets for IMBC 17 / Thursday 28th September – Sunday 1st October 2017 are available HERE

Posted on 2nd August 2017

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