HOPS ARE GREEN – an IMBC & Gulp film. Watch now.


With sustainability being one of the main themes of this year’s IMBC, we sent our Iwan out to answer some of the big questions. Accompanied by Gulp magazine they visited our good friends at Cloudwater, DEYA, and JW Lees, as well as chatting to some other industry heads such as our own Jonathan Heyes and Adam Peirce of the Sustainable Materials Institute Hub, before standing on some hills. Together, they look at the future of brewing, and what that looks like in a environment where everything is getting more challenging, and the world is going to pot.

Watch it on YouTube here, or stream below.

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