Wild Beer | IMBC 18 collaboration

Yesterday we took a trip to Shepton Mallet, home of Wild Beer Co, to plot a special IMBC 18 collaboration with the Wild Beer team.


Wild are returning this year at Indy Man to plant roots once more in the Food Village as sponsors of one of our two outdoor rooms. We briefly chatted over their plans for the space in October and we are tres excite – basically more beer, more barrels, more cheese. Tick tick tick. Last year the Wild space was something of a party destination, expect similarly heightened scenes this time around.


Wild Beer’s brewery is pretty incredible. You know it’s going to be good when you approach a building signposted “The Barrel Library”. The team is passionate, as you’d expect, about looking after and experimenting with beer. There is a lot going on here and so much beer, of all different states. Barrels are numbered, piled high and catalogued. To an outsider there’s no rhyme or reason to the barrel formation, just a sea of but it’s all there on paper and in the Wild Beer team’s heads.

Brett from Wild Beer guided us through samples extracted from their barrel library of different base beer options for the collaboration. Samples are taken by removing a stainless steel nail from the barrels and filling up a glass from the pinhole stream. Bang the nail back in and the barrels are all good and back on the ageing trail.





For our IMBC 18 collaboration we picked out a foeder aged saison, Schnoodlepip, blended with a lower ABV saison in the wood. This was then put alongside two of our other favourites from the sample options – a couple of aged Pogo expressions, Wild’s tropical pale ale.



The beer will be a blend of these three beers as a base and then left to age running up to the festival on a colossal amount of fresh morello cherries in the barrel. Expect something wholly Kriek-some. This is Wild’s first Kriek-forward endeavour and they are excited to bring it to IMBC 18. As are we. Here are a few photographs from our trip, with a little commentary.


More barrels in the mainland brewery.


Fresh from the barrel.


Wild Beer hot sauce. Modus barrel aged hot sauce with homegrown jalapeños and habaneros. Not sure if this one is commercially available but sounds good, huh!


Just in case you were wondering how Wild keep tabs on what barrel sample is what…they write the corresponding barrel number on the base of the glass.

Wild’s new canning line cans up to six-thousand cans an hour. Not bad!


Cheers Brett and the entirety of the Wild Beer team for having us and we can’t wait for the outcome!

Posted on 12th July 2018

IMBC 17 THANKS

…And that was IMBC 17. We’ve just about brushed the IMBC cobwebs out of our hair. Each year it takes a little time to adjust to life outside of Victoria Baths. This year is no exception. We’re about back to operating at full battery so figured it was a good time to recap with a few thank yous to the people that made IMBC 17 what it was.

First up, we’d like to thank THE BEER. It’s the thing that brings us all together and some outstanding beer was brought to Victoria Baths this year. We hope that you enjoyed the offering across the long weekend – there were so many highlights, and we are believe the beer list was the strongest to date.

And what would beer be without THE BREWERS? The breweries that joined us at IMBC 17 elevated proceedings above and beyond. One of the most important things about IMBC, for us, is having the brewers on hand to chat beer – thanks to everyone from the breweries that came to Indy Man from far and near.

But what would beer be without THE DRINKERS? A massive thank you to EVERYBODY that came along to Victoria Baths. It’d just be a series of empty swimming pools full of beers without you…it would be eerie. We hope you enjoyed your time at the festival. Please do let us know if you have any feedback – we are always looking to improve, each year we hopefully get wiser as how to make things better, and it would be great to hear if you have any suggestions. You can email us with feedback HERE.

Photograph by Jody Hartley

VOLUNTEERS! You are my lifeblood. Thank you to everybody that volunteered at IMBC 17. Your hard work is very much appreciated by the festival organisers, the breweries, and festival goers. We hope it was an enjoyable experience and that you got the most out of it.

STEVE HOCKETT! AKA Wonder Room Studio! Thank you for doing such a great job on designing what we looked like this year – we loved the poster, we loved the merchandise. Hope you’ll have us again next year. In the meantime, everyone get Steve to do them stuff! He draws good! Whilst we’re on a visual tip, thank you Pascal Nichols for designing the Thirsty Games trophy this year!

Photograph by Jody Hartley

PATRICK CAVANAGH! Do you hear me! Massive thanks to Patrick for designing the app for IMBC single handed. It is our very first app and Patrick went above and beyond to make sure it was geared towards the wants and needs of IMBC goers – so we hope you enjoyed it. Patrick was a pleasure to work with and made our job, of updating beer lists, a lot easier (and more fun!) than it has been in the past.

COLLABORATORS! Thank you all the breweries that we collaborated with on beers for IMBC 17 ~ Fourpure, Dry & Bitter, Six Degrees North, Brew By Numbers, Track, and Partizan. Some tasty drops were yielded.

FRINGE PLAYERS! Thank you to all the bars across Manchester that put on great events during IMBC. If you’d like to get involved with the IMBC fringe next year just drop us a message!

Photograph by Jody Hartley

IMBC 17 was kindly supported by our SPONSORS. This year the room sponsors really made their spaces their own and they were a pleasure to work with – seriously, I didn’t have to tell them to tidy their rooms once. Eternal thanks! A quick word on each…

FOURPURE – Room 1 – You literally brought a box of tricks to IMBC in the shape of your custom built bar! Now you’re done with it, can I put it in my garden with a never-ending tap of Juicebox attached? A thousand thank yous for bringing so much colour to the first pool.

Photograph by Jody Hartley

CLOUDWATER – Room 2 – For their second year as sponsor of the middle baths at IMBC (there’s a pool under the floor, believe) Cloudwater did a great job. Outside of the beer, Cloudwater’s grime megamix soundtrack was a highlight on Saturday evening. Thank you for bringing your friends Forest & Main to the festival too – so much fond feedback on their beer across the board!

SIREN – Room 3 – our collective tongues were a-wagging when we first clapped eyes on Siren’s insane beer list for IMBC 17. They pulled out ALL the stops to make party room (Room 3) their very own for the duration – never a dull moment. Awesome show, great job!

Photograph by Jody Hartley

BUXTON – Green Room – Wowee zowee. We could never have anticipated in the early years of IMBC that the Green Room would one day become an ice cream parlour. And not just any ice cream parlour…a BEER ice cream parlour. Buxton blew us away this year, and YOU by all accounts. Flawless victory.

LERVIG – Turkish Baths – When I first stepped inside Lervig’s Turkish Baths I actually gasped. They transformed the space with their artwork and then continued the sensory assault with an immaculate beer list. It was a delight to house Lervig for their first year as IMBC sponsor – consistently one of the most exciting breweries out there.

Photograph by Jody Hartley

BEAVERTOWN – Pineapple Room – Team Beaver assumed their ultimate form once more this IMBC with a sprawling beer list full of rarities and new favourites. As always they made their chosen space their very own with Beavertown artwork galore, and disco feels-a-many. Beavertown proved their reach when they opened the floodgates to accepting pineapples in exchange for mystery B-town gifts…you might say they received a few.

NORTHERN MONK – Food Village –  custodians of our outdoor arena, Northern Monk, ruled with an iron fist (bump) at IMBC 17.  It was Patrons Project overload in their tent as they wheeled out hit after hit from the Northern Monk stable. This Leeds lot are no stranger at hosting a party (HELLO Dark City, we are excited) so it was great to have them in the mix as room sponsor again this year.

WILD BEER – Food Village – lastly, but not leastly, those cheese wheel wielding wild beer enthusiasts, WILD BEER, transformed their food village tent into a chesterfield-rich enclave of sophistication. A civilised escape from the madding crowds…until you realised that when the lights went down, this crowd got pretty madding too. Thank you Wild Beer for bringing the party, and the oh so many loved beers to IMBC 17.

I could go on.

So I will.

Thank you to those SPONSORS that supported IMBC 17 across the festival. Namely…

Photograph by Jody Hartley

BEER MERCHANTS – IMBC Glass Sponsors – you did a tip-top job of carrying beer throughout IMBC 17…both in glass form, and in your Beer Merchants on site bottle shop. Much appreciated!

SIMPLY HOPS – Official Brewer Mother and T-Shirt Supporter – thank you for looking after the talent (brewers) with your top secret brewers lounge, and for making us look snazzy with our IMBC t-shirts.

KEGSTAR – Official Keg Partner – I have a dream that one day all breweries will use Kegstar’s eco-friendly and super efficient service, and you know what, a good many are doing it. Thank you Kegstar for the support.

LALLEMAND – Thirsty Games supporter – Yeast unit Lallemand continued to support The Thirsty Games, our competition to find the best up and coming breweries, at IMBC 17 for the second year. We are really pleased to work with Lallemand and to experience their passion for great beer firsthand!

Photograph by Jody Hartley

BEER ADVENTURES – Beer Mat supporter – It was a pleasure to work with Beer Adventures as they launched their beer city guide app, we wish them the best of luck in the future – and hope you use the Beer Adventures app to guide you on your beer-y way.

TELCOM – App and Wifi Supporter – the connection was strong with this one at IMBC 17. They boosted the signal at Victoria Baths so much that I thought my phone was plugged directly into the main vein. You can help me check my twitter anytime, Telcom!

Photograph by Jody Hartley

And a rip-roaring thanks goes to…

VICTORIA BATHS. It’s such a joy holding an event in such a brilliant building that is run by excellent people. Thank you once more for accommodating IMBC in such a facilitating fashion, big love Martin and co. You do a fine, fine job.

Photograph by Jody Hartley

Lastly, THANK YOU to all the food vendors (Blawd, Karkli, Holy Crab, Pollen, In Truffle We Trust, Honest Crust, Nasi Lemak, Al Pastor Paul, Patty Smith’s, Dim Sum Su, Chaat Cart, Great North Pie), non-beer pourers (Idle Hands, Square Root, Hogan’s Cider, Three Rivers Gin, water), DJs (Pica~Sounds, SMS, Swing Ting, Dance Lady Dance, Jeff O’Toole, Aficionado), musical acts (Wizard King, Elle Mary and the Bad Men, Secret Admirer, Wedding, Super Mario), speakers and tasting-leaders (too many to list but you know who you are!), and entertainers. IMBC is always so much more than a beer festival to us, and you all helped to complete the party. Big thank yous to everyone that worked with us on IMBC and helped us to deliver the festival this year. Special thanks to Will from Cave Direct who is a great forklift truck driver, FACT.

To anyone we forgot to thank, we’re sorry! This thing got a bit long…and no wonder. Lot of thankings to dish out, eternally grateful to all!

See you next year!

Photograph by Jody Hartley

Posted on 18th October 2017

Meet Burning Soul / Thirsty Games 2017 Winners

Ahoy! The second annual Thirsty Games competition was a smash this year. Thirsty Games finalists Affinity, Burning Soul, and Little Earth Project poured beers side by side on The Thirsty Games bar throughout IMBC 17. Burning Soul lifted the Thirsty Games trophy (made by Manchester artist Pascal Nichols) on Sunday evening after winning the public vote. We caught up with Burning Soul to congratulate them on their victory and to see what they’re up to now.

As part of The Thirsty Games prize, Burning Soul are the first name on the brewery team sheet for IMBC 18. You’ll find them in Victoria Baths at IMBC 18 at every session. Thirsty Games sponsors Lallemand have also gifted Burning Soul £500 prize money as well as kindly supporting The Thirsty Games and new breweries throughout 2017.Let’s see what Burning Soul are saying…

Firstly, congratulations on winning The Thirsty Games! How was your experience at IMBC 17?

Cheers man, yeah we had an absolute blast. Everyone has always told us how awesome Indy Man is, we always planned to go but always tried getting tickets too late. To go for the first time taking our beer along was epic and it did not disappoint! From the general vibe, to everyone is there to have a great time, the setting is such a great building, to the ridiculously high standard of beer made us feel very honoured to be pouring there.

Photograph by Jody Hartley


You lifted the Thirsty Games trophy at 5pm on Sunday – was there an immediate reaction once news spread?
It was a great moment with people at Indy Man who we’d met over the weekend and the social media went a bit crazy with people congratulating us, we were buzzing.

You guys brought three of your beers along – can you talk us through them? Was there a standout beer that punters reacted especially favourably towards?

So we brought along…

Belgian IPA which is a personal favourite of ours. It’s brewed with Summit, Chinook and Citra then fermented cool with a Belgian yeast. It just works really well with the citrus hops giving it a real depth of flavour.

Citra Amarillo Sour which is a new one we have been trying lately from our pilot kit and it finished fermenting just in time and was tasting great so we brought it along to see what people thought. It’s clean smooth sour with a hit of citrus from the dry hop. Really happy with how it went down at the fest and we have just started brewing up a batch on our full kit yesterday excited to see how it comes out.
And last but not least a lightly Barrel Aged Coconut Porter, this was the most stand out beer people were really enjoying, including Logan Plant who came over to check out the Thirsty Games. This is the first beer we have put in a barrel but it’s definitely not the last. Its only been in the barrel for 1 month. We were originally going to bring our normal version but after having a taste we knew we had to sneak a little out early just for Indy man and were glad we did. It’s a dark rich chocolatey porter enhanced with toasted coconut then the Jack Daniels Barrel added lush smooth vanilla notes.
How did you find feedback in general? Did it seem like there was a lot of interaction from festival goers with the Thirsty Games bar?

Yeah the interaction was great, lots of people would come up intrigued so we would tell them what its all about get them to taste all the beers and buy their favourite.

Photograph by Jody Hartley

You were up against stiff competition in the shape of Affinity and Little Earth Project – did you enjoy pouring alongside those two? The standard was excellent this year
These guys are the reason we had such a great time. We couldn’t have asked to spend 4 days with a more lovelier bunch of people and their beers were great. Even though we were technically in competition it never felt like it. We were just a group of people, who love beer, hanging out at Indy man, having a great time. All of us singing along to queen at the end of Friday is one great memory in particular.

What were you beer highlights from IMBC 17?
It has to be getting to meet Logan and getting to talk beer with him. He was telling us about when he started out and how he went about things. He was really digging the coconut porter and was generally interested asking about the process for getting the coconut flavour into the beer. We got his vote which made our day.

What kind of kit are you working with at your brewery?
We have a 4bbl brew house that’s completely self built (after a lot of auction hunting, some quick lessons in metal work and ordering a lot of piece’s of stainless steel off the internet).
When we got the keys to our premises it was particularly terrifying as we suddenly had overheads and nothing but a pile of parts and tanks (that was a long way from being able to brew beer) After 3 months hard work it actually worked which was the biggest sigh of relief. We have since had some upgrades in the form of 2 new shiny conditioning tanks. We also often have our 100l pilot kit running, testing out new recipes that we put on in our taproom to see what our customers make of them.

If anyone is on a Burning Soul pilgrimage, where should visitors to Birmingham head?
Our brewery tap is located by the Jewellery Quarter area of Birmingham City Centre, we’re based at 51 Mott St B19 3HE. You can actually get a tram from New Street Station to St. Paul’s for £1 which is 3 mins round the corner from us. We’re open Fridays 4-8 and Saturdays 1-8. We have 8 rotating taps plus take out bottles.

We sell our beer to many local pubs and bars including the Wolf, 1000 Trades, Wellington, Post Office Vaults, Clink, Cotteridge Wines, Wildcat Tap, Cherry Reds.

What’s next for Burning Soul?

We just want to keep perfecting our beers. Now that we’re starting to really understand our kit and how to get the best out of it, we can start scaling up a lot more of our small batch recipes and getting them outside of our taproom. We’re all about experimenting, that’s what makes brewing exciting so we hope to have a lot of new beers out in the next year.

Where can people pick your beers up?

At the moment mostly in bars in and around Birmingham. We have just started selling on Eebria trade so we should start getting kegs further afield . We have done some bottle runs  which can be found in local bottle shops such as Cotteridge Wines, Connellys Wines and Clink (although limited stock at the moment). We were chatting to the canning guys We Can at Indy Man so this is an option we’d definitely like to explore so watch this space!

Thanks Burning Soul!

Follow Burning Soul: twitter, instagram, facebook

Thirsty Games 2017 winners BURNING SOUL!

Posted on 11th October 2017

IMBC 17 Photos

IMBC 17 is a goner! Luckily we had Jody Hartley down to photograph it. Here are some choice visuals! Enjoy!

Posted on 4th October 2017

Meet Buxton / IMBC 17

We stole a few precious moments with Denis Johnstone, Brewery Manager at Buxton, to chat IMBC 17 and Buxton’s exciting plans. Buxton Brewery are the sponsors of the Green Room at IMBC this year and you can expect a ravishing haul across all sessions.

Hi Denis, we are really excited to have Buxton bossing their own room at IMBC this year. Can you tell us a little about what you folks have lined up for the Green Room?

Hi Dave! Yeah we’re super excited to be hosting the Green Room this year! We’re bringing a really wide range of our beers and re-brewed some classics especially for IMBC including Wyoming Sheep Ranch DIPA and Battle Horse Black DIPA – both will be kegged a day or two before the festival! We’re also bringing two slushie machines and a heap of the Buxton x Omnipollo Original Ice Cream Beers and are planning to do some fun toppings.



I heard rumblings that there are exciting plans afoot at your brewery for the beer punter. Tours? Taproom? Can you elaborate or are you sworn to secrecy?

Yes totally sworn to secrecy haha! Yes our “Speakeasy Tasting Room” at the brewery is almost ready and we should have it opened very soon.


Buxton Tap House is a real destination for any beer aficionado. I’d imagine your soft serve machines get quite the reaction from the uninitiated at the Tap House. Do the ice cream beers blow a lot of minds on a daily basis?

They certainly do! But a few minds also regularly get blown by Axe Edge! The soft serve machines are a fantastic talking point and really get people excited about our Ice Cream beers. Apart from us and Omnipollo’s Hatt (Stockholm) there aren’t many bars that offer the ice cream beers with soft serve on an almost permanent basis!

What are your top Manchester tips for visitors to the city over IMBC weekend?

The Smithfield is always awesome but I’m pretty sure history will repeat itself and I’ll end up at Port Street most nights again this year! Especially with the Burning Sky takeover! For food has to be Bundobust.

Finally. What’s your desert island Buxton beer of choice? Cold stored, naturally.

Myrcia

Thanks Denis! 

Posted on 18th September 2017

IMBC 17 App

Welcome to 2017, we now have an IMBC app!

It’s coming to Android VERY shortly but meanwhile, Apple customers, you’re in luck. The IMBC app is now LIVE and ready to download on the App Store. Search “IMBC” to locate it or find it HERE.

You’ll need the app for the online beer list for IMBC. Expect that to drop Wednesday 27th September 2017. The beer list will be updated LIVE as beers go off and on throughout IMBC 17. Wowee.

You’ll also be able to sign up for notifications to specific breweries so you are alerted when their beers change.

Other handy features include a link through to Untappd, a map so you can get around and find breweries, and the full run down of our IMBC 17 Fringe line-up.

Big thanks to Patrick Cavanagh for designing the app and to Steve Hockett for adding the illustrative touches.

Shout out to our app and connectivity supporter Telcom too!


Posted on 14th September 2017

IMBC 17 Breweries

Here we go. Here is the brewery line-up in full for IMBC 17. The brewery line-up differs from Thursday/Friday to Saturday/Sunday. To see the line-up for individual days see HERE. 

Tickets are still available for Thursday 28th September and Sunday 1st October. Buy tickets HERE. 

IMBC 17 BREWERIES

IMBC 17 ROOM SPONSORS:::

BEAVERTOWN BREWERY (London, UK) / Pineapple RoomBUXTON BREWERY (Buxton, UK) / Green RoomCLOUDWATER (Manchester, UK) w/ FOREST & MAIN (Pennsylvania, USA) / Room 2
FOURPURE (London, UK) / Room 1LERVIG (Stavanger, Norway) w/ BEER MERCHANTS (Manchester / Kent, UK) / Turkish Baths
 NORTHERN MONK (Leeds, UK) / Food Village

SIREN CRAFT BREW (Wokingham, UK)  w/ RAINBOW PROJECT / Room 3

 WILD BEER CO (Shepton Mallet, UK) / Food Village
 +++

ALMASTY (Newcastle, UK)
ATOM (Hull, UK)
THE BEAK (Leeds / London, UK)
BLACKJACK (Manchester, UK)
BLACK IRIS (Nottingham)
BOUNDARY (Belfast, UK)
BRASSERIE TROIS DAMES (Sainte-Croix, Switzerland)
BREW BY NUMBERS (London, UK)
BREWSKI (Helsingborg, Sweden)
BRIGHTON BIER (Brighton, UK)
BRODIE’S (London, UK)
BROUFOX French Brewery Showcase (France)
BRUSSELS BEER PROJECT (Brussels, Belgium)
BURNING SKY (Firle, UK)
CHORLTON BREWING COMPANY (Manchester, UK)
DEYA (Cheltenham, UK)
DRY & BITTER (Gørløse, Denmark)
DUGGES (Landvetter, Sweden)
ELUSIVE (Finchampstead, UK)
FIERCE (Aberdeen, UK)
FIRST CHOP (Salford, UK)
FIVECLOUDS (Macclesfield, UK)
FIVE POINTS (London, UK)
GARAGE (Barcelona, Spain)
GUEUZERIE TILQUIN (Bierghes, Belgium)
HAWKSHEAD (Staveley, UK)
HOGAN’S CIDER (Alcester, UK)
THE KERNEL (London, UK)
LEFT HANDED GIANT (Bristol, UK)
LINES (Caerphilly, UK)
MAD HATTER (Liverpool, UK)
MARBLE (Manchester, UK)
NORTH BREWING CO (Leeds, UK)
ODYSSEY (Whitbourne, UK)
OTHER HALF (New York City, USA)
PARTIZAN (London, UK)
REDCHURCH (London, UK)
RED WILLOW (Macclesfield, UK)
RIDGESIDE (Leeds, UK)
RUNAWAY (Manchester, UK)
SIX DEGREES NORTH (Aberdeen, UK)
SQUAWK (Manchester, UK)
THIRST CLASS (Stockport, UK)
THORNBRIDGE (Bakewell, UK)
TORRSIDE (New Mills, UK)
TRACK (Manchester, UK)
VERDANT (Falmouth, UK)
WIPER AND TRUE (Bristol, UK)
WEIRD BEARD (London, UK)
WHITE HAG (Ballymote, Ireland)
WYLAM (Newcastle, UK)
ZAPATO (Leeds, UK)

THIRSTY GAMES 2017 FINALISTS:::
AFFINITY BREW CO (London, UK)
BURNING SOUL (Birmingham, UK)
LITTLE EARTH PROJECT (Sudbury, UK)

 

IMBC 17 SUPPORTERS
Official Glass Sponsor: BEER MERCHANTS


Official Brewer Mother & T-Shirt Supporter: SIMPLY HOPS

Official Keg Partner: KEGSTAR
Thirsty Games Supporter: LALLEMAND


Beer Mat Supporter: YEAST BERLIN

App and Wifi Supporter: TELCOM

 

Posted on 4th September 2017

Meet Beer Merchants / IMBC 17

I’m sure you need no introduction but allow us to introduce you to BEER MERCHANTS, our glass sponsor for IMBC 17. Beer Merchants will also be bossing a bottle shop at Victoria Baths for all your takeout needs. They’re always busy blighters, check out who they are and what they do below…

Hello Beer Merchants! Who am I speaking to?

Jonny Garrett, marketing manager at Cave Direct and Beer Merchants. And the Craft Beer Channel, for my sins.
Beer Merchants are our glass sponsor for IMBC 17. You’ll be in everybody’s hands in Victoria Baths. Can you tell us a little about Beer Merchants?

We’re one of the oldest online beer shops in the UK, specialising in beautiful British and Belgian beers, but with delicious stuff from all over the world too. Usually we’ve got over 1,000 beers (and the odd gin!) live at any time and we try to have the widest, most eccentric list on the internet. And thankfully being an importer too means we get the best prices too.
You’ll be operating a bottle shop at IMBC 17 for all our takeaway needs. What can punters expect?

An absolute whale fest. Cantillon, 3 Fonteinen and some incredible Belgians you’ve never heard of but have to try; loads of carefully selected bombers from the US plus the absolute best the UK has to offer next to beers from all the brilliant breweries at IMBC. On top of the rare bits we’ll also have everything you need to keep the party going at home (road beers!) and lots of amazing merch from breweries too.

Are you looking forward to locking horns with Lervig at IMBC this year?

If by locking horns you mean pouring ourselves all the 3 Bean and Tasty Juice then hell yeah. We import their beers so we’ve worked really closely with them to create an experiential space that will be unlike any sponsored room has been at IMBC before – but that will pale in comparison to the beers they have on. We’ve always thought Lervig were world class and that’s why we partnered with them 3 years ago, but what they have put out in the last 12 months has been nothing short of show-stopping. It’s going to be a great event for them.

You lot are doing a couple of talks / tastings at IMBC 17. Lip smackingly titled “So much more than sour”. Can you give us a spoiler as to what that might entail?

I’m going to try to end this awful term “sour beer” as a catch all for a whole bunch of styles. Like the term “lager”, it just doesn’t do justice to all the amazing sub-styles within the category – geuze, kriek, wild, berlinerweiss, oud bruin, gose – that are as distinct from each other as IPA and stout. It’s not all my own personal mission though – we’re gonna be trying some seriously rare and exciting beers while I get ruddy in the face and tell you all about them and the adventures we’ve had with the Craft Beer Channel and Beer Merchants discovering them.

What have Beer Merchants got in the pipeline? I know there’s exciting plans underfoot with Unit 101. Amazing that you guys are doing the Zwanze Day this year!

There is so much in the pipeline with Beer Merchants I don’t know where to start. We’re launching an aged beer section soon, with lots of stuff we’ve been cellaring for years, our beer club has relaunched to be better than ever, and we’re doing events up and down the country to get rare beers into the hands of people that don’t usually get a chance to try them. Meanwhile our pub pop-up Unit 101 in Manchester has been great since it opened and its an honour to host such an iconic event in Zwanze Day. People should keep their eyes and ears open as we have a HUGE bit of news about a new venue coming soon.

Where should visitors to the city hit during the festival? (Asides Victoria Baths, obviously)

Oh my well we’ll be holing ourselves up in Café Beermoth or Port Street every chance we get but we’re also big fans of Cane & Grain and Cottonopolis – maybe some vegan food at V Rev to balance the bad out. Then obviously we’ll be at our Unit 101 afterparty on Friday for some crafty beer pong. This time around we might not do it with Lervig Sippin’ into Darkness. No one wins when you do that.

Lastly, where is best to keep up with what Beer Merchants are up to?

Follow us on twitter @beermerchants as that’s where we get involved in fights and pedantry. Oh and news, sometimes we do news. It’s also worth following @cavedirect our trade arm, because most things go through there first so you can get the skinny on the rare stuff before it hits the site.

Thanks Beer Merchants! We all look forward to drinking from your cup at IMBC 17.

—

Not got your ticket for IMBC 17 yet? No challenge! Thursday and Sunday tickets remain. Pick up your ticket for the opening Thursday 28th September or closing Sunday 1st October sessions HERE. 

Posted on 1st September 2017